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                                                                                                                      LEARN. SHOP. EVOLVE.                                                                                                                The independent jewelry market is evolving, we are too! 
                                                                                                                                                          March 2-4, 2019
                                                                                                                                  Pre-Show Conference Friday, March 1
                                                                                                                                              Cobb Galleria | Atlanta, GA 

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Friday, March 1
 

9:30am

Intro to Facebook and Instagram - 16
TBD

Speaker
avatar for Noah Omri Levin

Noah Omri Levin

Digital Marketer, Podcast Host, Instructor, & Digital Discipline Lead, Levin Family Consulting
My agency side experience includes work for GameStop, Atlanta Ballet, ADT Security, Michaels Arts & Crafts, Apartments.com, Apartment Finder and many more.With backgrounds in finance and a passion for technology, testing, and consumer behavior, I lead the Media Discipline at Search... Read More →


Friday March 1, 2019 9:30am - 11:45am
Room 104 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

10:45am

Photography Tips to Kick Off Your Online Business - 39
TBD

Speaker
avatar for Kevin Saw

Kevin Saw

Finance and Support, Picup Media
Kevin Saw is the finance manager of PicUp Media. A fully qualified accountant, Kevin combines his business acumen with jewelry photography to bring a unique and valuable insight for jewelers.

Sponsors

Friday March 1, 2019 10:45am - 11:45am
The Gallery Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

10:45am

Open Mic - Get the Most From Your Custom Business - 22
TBD

Host
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA

Speaker
avatar for Gregg Stopka

Gregg Stopka

Owner, Jewel Smiths
Jewelry designer specializing in design and redesign. Founded the first jewelry virtual design studio back in 1985. Have two virtual design studios in the California Bay Area. Goals have been met. Would like to become inspired by thinking up new ways to create, market and sell je... Read More →
avatar for Jim Tuttle

Jim Tuttle

Founder & CEO, Green Lake Jewelry Works
Jim Tuttle is the founder & President of Green Lake Jewelry Works. He's been a Bench Jeweler & Designer, and is an early adopter & proponent of CAD/CAM, Online Custom work & customer experienced based retailing. Jim has spoken or presented at many industry events, including The Instore... Read More →


Friday March 1, 2019 10:45am - 11:45am
Room 105 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

10:45am

Marketing - A Budget and Planning Workshop - 16
TBD

Speaker
avatar for Angie Ash

Angie Ash

Executive Vice President, Fruchtman Marketing
Angie started at Fruchtman Marketing in 1993 graduating from the University of Dayton with a degree in Visual Communications Design and a minor in English. She quickly worked her way up to art director and then made the leap to “the dark side” of client service in 2006. Now as... Read More →
avatar for Shane O'Neill

Shane O'Neill

Vice President, Fruchtman Marketing
With more than 26 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building... Read More →

Sponsors
avatar for INSTORE Marketing Services

INSTORE Marketing Services

What do we offer? Everything you need to make your business soar. Perhaps it's not all about what we do, but what we don't do. Advertising and marketing. Lots of companies offer these services, but how many companies know the jewelry, eyecare and pets industries inside and out? Not... Read More →


Friday March 1, 2019 10:45am - 11:45am
Room 103 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

12:00pm

Stuller Lunch and Learn - Diamond and Lab Grown Diamond Update - 92
TBD

Speaker
avatar for Stanley Zale

Stanley Zale

Vice President Diamonds and Colored Stones, Stuller
I've been with Stuller since 2006 • Grew up on Long Island • Life-long, and long-suffering Mets, Jets, and Knicks fan • Graduate of Ithaca College in upstate NY • Majored in political science • I love listening to Dylan, the Dead, Tom Petty, and opera • I’m undefeated... Read More →

Sponsors

Friday March 1, 2019 12:00pm - 1:00pm
The Gallery Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

1:30pm

INSTORE Marketing - Website Must Haves - 31
TBD

Speaker
avatar for Shane O'Neill

Shane O'Neill

Vice President, Fruchtman Marketing
With more than 26 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building... Read More →

Sponsors
avatar for INSTORE Marketing Services

INSTORE Marketing Services

What do we offer? Everything you need to make your business soar. Perhaps it's not all about what we do, but what we don't do. Advertising and marketing. Lots of companies offer these services, but how many companies know the jewelry, eyecare and pets industries inside and out? Not... Read More →


Friday March 1, 2019 1:30pm - 2:30pm
Room 103 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

1:30pm

Custom Jewelry - Price It Right - 34
TBD

Speaker
avatar for David Geller

David Geller

President, JewelerProfit
David Geller is the repair pricing guru for jewelers in America as well as a QuickBooks Pro advisor. Having his own store in Atlanta for over 25 years, David devised his Geller's Blue Book to Jewelry Repair & Design for his store, doing $1.8 million, three-quarters of that coming... Read More →

Host
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA


Friday March 1, 2019 1:30pm - 2:30pm
Room 105 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

1:30pm

Mega Trends Taht effect Retail, Engaging and Improving the Retail Experience - 29
TBD


Friday March 1, 2019 1:30pm - 2:30pm
The Gallery Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

1:30pm

Workshop - Introduction to Google Analytics - 8
TBD

Speaker
avatar for Noah Omri Levin

Noah Omri Levin

Digital Marketer, Podcast Host, Instructor, & Digital Discipline Lead, Levin Family Consulting
My agency side experience includes work for GameStop, Atlanta Ballet, ADT Security, Michaels Arts & Crafts, Apartments.com, Apartment Finder and many more.With backgrounds in finance and a passion for technology, testing, and consumer behavior, I lead the Media Discipline at Search... Read More →


Friday March 1, 2019 1:30pm - 3:30pm
Room 104 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

2:45pm

Content Counts - Why You Need It, Where to Find It, and How to Use It - 30
TBD

Speaker
avatar for Diane Warga-Arias

Diane Warga-Arias

President, DWA Communications
From DeBeers to HSN, Diane Warga-Arias continues to be fueled with a unique marketplace insight, as well as consumer research and/or consumer transactional data. She is respected throughout the diamond pipeline.....from diamond suppliers to global manufacturers and international retail... Read More →


Friday March 1, 2019 2:45pm - 3:45pm
The Gallery Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

2:45pm

INSTORE Marketing -The Newest Trends In Social - 33
TBD

Speaker
avatar for Shane O'Neill

Shane O'Neill

Vice President, Fruchtman Marketing
With more than 26 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building... Read More →

Sponsors
avatar for INSTORE Marketing Services

INSTORE Marketing Services

What do we offer? Everything you need to make your business soar. Perhaps it's not all about what we do, but what we don't do. Advertising and marketing. Lots of companies offer these services, but how many companies know the jewelry, eyecare and pets industries inside and out? Not... Read More →


Friday March 1, 2019 2:45pm - 3:45pm
Room 103 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

2:45pm

By The Numbers _ Making Money with Repairs - 34
TBD

Speaker
avatar for David Geller

David Geller

President, JewelerProfit
David Geller is the repair pricing guru for jewelers in America as well as a QuickBooks Pro advisor. Having his own store in Atlanta for over 25 years, David devised his Geller's Blue Book to Jewelry Repair & Design for his store, doing $1.8 million, three-quarters of that coming... Read More →

Host
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA


Friday March 1, 2019 2:45pm - 3:45pm
Room 105 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

4:00pm

INSTORE Marketing - DIY Marketing: Small Budget Ideas and Guerilla Tactics That Work - 16
TBD

Speaker
avatar for Angie Ash

Angie Ash

Executive Vice President, Fruchtman Marketing
Angie started at Fruchtman Marketing in 1993 graduating from the University of Dayton with a degree in Visual Communications Design and a minor in English. She quickly worked her way up to art director and then made the leap to “the dark side” of client service in 2006. Now as... Read More →
avatar for Ellen Fruchtman

Ellen Fruchtman

President, Fruchtman Marketing
Considered the Queen Bee of Fruchtman Marketing, Ellen began her so-called illustrious career 35 years ago after graduating Boston University’s School of Public Communication with a degree in Television and Film. Her true desire in 1976? To be a sitcom writer.Her first job, however... Read More →

Sponsors
avatar for INSTORE Marketing Services

INSTORE Marketing Services

What do we offer? Everything you need to make your business soar. Perhaps it's not all about what we do, but what we don't do. Advertising and marketing. Lots of companies offer these services, but how many companies know the jewelry, eyecare and pets industries inside and out? Not... Read More →


Friday March 1, 2019 4:00pm - 5:00pm
Room 103 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

4:00pm

Bringing Back the Magi to Sell More Diamonds - 18
TBD

Speaker
avatar for Grant Mobley

Grant Mobley

Chief Customer Experience Officer, Diamond Producers Association
The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, on 12th April 2018, announced the appointment of Grant Mobley as the U.S. Trade Director.Mobley, a diamonds graduate from the Gemological Institute of America, joins... Read More →

Host
avatar for Kate Peterson

Kate Peterson

Owner, Performance Concepts
Kate Peterson is the President of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior, and... Read More →

Sponsors
avatar for Diamond Producers Association

Diamond Producers Association

The Diamond Producers Association is an international alliance of the world's leading diamond mining companies, who together represent the majority of the world’s diamond production. Our mission is to protect and promote the integrity and reputation of diamonds - and to celebrate... Read More →


Friday March 1, 2019 4:00pm - 5:00pm
The Gallery Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

4:00pm

Display Strategies That Increase Sales - 29
TBD

Speaker
avatar for Michael Barlerin

Michael Barlerin

Executive Director, Silver Promotion Service
Michael Barlerin Associates LLC (MBA) was retained in 2008 by the Washington-based Silver Institute to develop and launch the Silver Promotion Service, for which Barlerin currently serves as director.Barlerin had previously been CEO Americas for the World Gold Council. His jewelry... Read More →
avatar for Larry Johnson

Larry Johnson

Owner, Larry Johnson Consulting
Larry Johnson is the leading expert in the United States on the subject of jewelry display and merchandising. His book, The Complete Guide to Effective Jewelry Display, is the best-selling book on jewelry merchandising and display in the industry. He is the owner of Larry Johnson... Read More →


Friday March 1, 2019 4:00pm - 5:00pm
Room 105 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

4:00pm

How to Crack the Social Media Code - 19
TBD

Speaker
avatar for Gregg Westbrook

Gregg Westbrook

Social Media Director, Harmon Group
avatar for Rick Arnemann

Rick Arnemann

CEO, Harmon
Rick Arnemann is the CEO of Harmon, the full-service marketing and advertising agency he founded that works with every facet of the jewelry industry. Since opening Harmon 30 years ago, he and his team have helped a variety of businesses in the gem and jewelry industry successfully... Read More →

Sponsors
avatar for Harmon Group

Harmon Group

We're a full-service marketing and advertising agency with over 30 years experience working with a range of companies in the jewelry industry. We have an in-house studio to fulfill all of your photography and videography needs, and a creative team ready to produce stunning, omnichannel... Read More →


Friday March 1, 2019 4:00pm - 6:00pm
Room 104 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

5:15pm

Laboratory Grown Diamonds - The Legal Dos and Don'ts - 13
TBD

Speaker
avatar for Miya Owens

Miya Owens

Assistant General Counsel, Jewelers Vigilance Committee
As Assistant General Counsel of the Jewelers Vigilance Committee, Miya Owens brings exceptional regulatory knowledge and legal experience to a practice focused on compliance and business guidance, working with a diverse client base that includes well-known luxury goods and jewelry... Read More →

Sponsors
avatar for Jewelers Vigilance Committee

Jewelers Vigilance Committee

WE OFFER MEDIATION AND ARBITRATION SERVICES TO BOTH CONSUMERS AND MEMBERS OF THE TRADE. WHEN A DISPUTE ARISES REGARDING REPRESENTATIONS MADE OR COMPLIANCE PRACTICES THE JVC CAN HELP TO MEDIATE A MUTUALLY AGREEABLE SOLUTION TO THE PROBLEM, AFFORDABLY AND IN A TIMELY MANNER.  


Friday March 1, 2019 5:15pm - 6:15pm
Room 105 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

5:15pm

Open Mic - Marketing Q & A: Ask the Experts - 6
TBD

Speaker
avatar for Ellen Fruchtman

Ellen Fruchtman

President, Fruchtman Marketing
Considered the Queen Bee of Fruchtman Marketing, Ellen began her so-called illustrious career 35 years ago after graduating Boston University’s School of Public Communication with a degree in Television and Film. Her true desire in 1976? To be a sitcom writer.Her first job, however... Read More →
avatar for Angie Ash

Angie Ash

Executive Vice President, Fruchtman Marketing
Angie started at Fruchtman Marketing in 1993 graduating from the University of Dayton with a degree in Visual Communications Design and a minor in English. She quickly worked her way up to art director and then made the leap to “the dark side” of client service in 2006. Now as... Read More →
avatar for Shane O'Neill

Shane O'Neill

Vice President, Fruchtman Marketing
With more than 26 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building... Read More →

Sponsors
avatar for INSTORE Marketing Services

INSTORE Marketing Services

What do we offer? Everything you need to make your business soar. Perhaps it's not all about what we do, but what we don't do. Advertising and marketing. Lots of companies offer these services, but how many companies know the jewelry, eyecare and pets industries inside and out? Not... Read More →


Friday March 1, 2019 5:15pm - 6:15pm
Room 103 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

5:15pm

Three Things You Must Do to Capitalize on Customer Trends - 24
TBD

Speaker
avatar for Kate Peterson

Kate Peterson

Owner, Performance Concepts
Kate Peterson is the President of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior, and... Read More →


Friday March 1, 2019 5:15pm - 6:15pm
The Gallery Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039
 
Saturday, March 2
 

8:30am

Make Color Your Strategy for Success - 68
TBD

Speaker
avatar for Douglas Hucker

Douglas Hucker

CEO, American Gem Trade Association
As Chief Executive Officer of the American Gem Trade Association, Mr. Hucker represents the premier Association of United States and Canadian colored gemstone and cultured pearl professionals.  The American Gem Trade Association (AGTA) is an association dedicated to promoting the... Read More →


Saturday March 2, 2019 8:30am - 9:45am
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

10:30am

Karat Concerns - and New Rules- 31
TBD

Host
avatar for Terry Chandler

Terry Chandler

President & CEO, Diamond Council of America
His 22 year retail jewelry career began in Paducah, Kentucky as a trainee for what was then a small family-owned chain of four jewelry stores, Michelson Jewelers, Inc. During his almost 21 year career, he was a store manager, supervisor, Senior Vice President, and partner, in the... Read More →

Speaker
avatar for Jim Tuttle

Jim Tuttle

Founder & CEO, Green Lake Jewelry Works
Jim Tuttle is the founder & President of Green Lake Jewelry Works. He's been a Bench Jeweler & Designer, and is an early adopter & proponent of CAD/CAM, Online Custom work & customer experienced based retailing. Jim has spoken or presented at many industry events, including The Instore... Read More →
avatar for Edward Lewand, GG, ASA, AAA

Edward Lewand, GG, ASA, AAA

Director, Antique Jewelry Symposium
Edward A. Lewand, GG, ASA, AAA, is a professional, independent appraiser of fine and antique jewelry. He works with attorneys on estates, trusts, insurance matters, and copyright issues, as well as appraisal theories and concepts. He also specializes in matrimonial appraisals. Mr... Read More →
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA
avatar for Sara Yood

Sara Yood

Senior Counsel, Jewelers Vigilance Committee
Sara Yood, Senior Counsel at the Jewelers Vigilance Committee (JVC), is an attorney admitted in the state of New York with extensive experience in intellectual property law. Sara’s responsibilities at JVC include anti-money laundering compliance, FTC Jewelry Guides compliance, trademark... Read More →



Saturday March 2, 2019 10:30am - 11:30am
Learning Lab 1 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

11:45am

Content Counts - Your Digital Marketing Message - 36
TBD

Speaker
avatar for Diane Warga-Arias

Diane Warga-Arias

President, DWA Communications
From DeBeers to HSN, Diane Warga-Arias continues to be fueled with a unique marketplace insight, as well as consumer research and/or consumer transactional data. She is respected throughout the diamond pipeline.....from diamond suppliers to global manufacturers and international retail... Read More →


Saturday March 2, 2019 11:45am - 12:45pm
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

12:15pm

Transitioning with Technologu - 10
TBD

Speaker
avatar for Inae Choi

Inae Choi

CAD/CAM Director, Green Lake Jewelry Works
Inae sees the creative process of making custom jewelry like a puzzle that needs solving; piece by piece, through sharing ideas and perspectives, she gets closer to the perfect ring a client is after. From modern sleek to ornate antique, Inae takes great pleasure and pride in bringing... Read More →
avatar for Joseph Meadows

Joseph Meadows

Designer, David Douglas Diamonds
I am a 26-year-old student and jewelry designer based in Marietta, Georgia. I am a passionate and ambitious person who has developed a mature and responsible approach to any task that I undertake or situation that I am presented with.I am highly motivated and thoroughly enjoy a challenge... Read More →
avatar for Gregg Stopka

Gregg Stopka

Owner, Jewel Smiths
Jewelry designer specializing in design and redesign. Founded the first jewelry virtual design studio back in 1985. Have two virtual design studios in the California Bay Area. Goals have been met. Would like to become inspired by thinking up new ways to create, market and sell je... Read More →

Host
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA
avatar for Kate Peterson

Kate Peterson

Owner, Performance Concepts
Kate Peterson is the President of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior, and... Read More →


Saturday March 2, 2019 12:15pm - 1:15pm
Learning Lab 1 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

1:30pm

Increase Sales and Customer Loyalty: Add Storytelling to Your Selling Super Powers - 42
TBD

Speaker
avatar for Grant Mobley

Grant Mobley

Chief Customer Experience Officer, Diamond Producers Association
The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, on 12th April 2018, announced the appointment of Grant Mobley as the U.S. Trade Director.Mobley, a diamonds graduate from the Gemological Institute of America, joins... Read More →
avatar for Mike Wittenstein

Mike Wittenstein

Founder + Managing Partner, Storyminers, Inc
Mike Wittenstein advises retailers and business leaders on how small changes to their customer experiences can make big differences to their brands and to their bottom lines. He is the founder and managing partner at Storyminers, an industry leader at designing customer experiences... Read More →

Sponsors
avatar for Diamond Producers Association

Diamond Producers Association

The Diamond Producers Association is an international alliance of the world's leading diamond mining companies, who together represent the majority of the world’s diamond production. Our mission is to protect and promote the integrity and reputation of diamonds - and to celebrate... Read More →


Saturday March 2, 2019 1:30pm - 2:30pm
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

2:45pm

Photography Tips to Capture Design and Sell Custom - 22
TBD

Speaker
avatar for Kate Peterson

Kate Peterson

Owner, Performance Concepts
Kate Peterson is the President of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior, and... Read More →
avatar for Kevin Saw

Kevin Saw

Finance and Support, Picup Media
Kevin Saw is the finance manager of PicUp Media. A fully qualified accountant, Kevin combines his business acumen with jewelry photography to bring a unique and valuable insight for jewelers.


Saturday March 2, 2019 2:45pm - 3:45pm
Learning Lab 1 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

4:00pm

The Absolutes - What you Must Have in Each Customer Interaction - 45
TBD

Speaker
avatar for Shane Decker

Shane Decker

Owner, Ex.Sell.Ence Sales Academy
Shane Decker is president of Ex-Sell-Ence, Shane Decker Sales Academy, and a featured contributor to INSTORE, the magazine for the American jewelry store owner. With the fervor of a televangelist, Shane teaches retailers the anatomy of a sale, how to handle objections, closing skills... Read More →


Saturday March 2, 2019 4:00pm - 5:00pm
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039
 
Sunday, March 3
 

8:30am

New Rules: Selling Diamonds Todau - 75
TBD

Speaker
avatar for Shane Decker

Shane Decker

Owner, Ex.Sell.Ence Sales Academy
Shane Decker is president of Ex-Sell-Ence, Shane Decker Sales Academy, and a featured contributor to INSTORE, the magazine for the American jewelry store owner. With the fervor of a televangelist, Shane teaches retailers the anatomy of a sale, how to handle objections, closing skills... Read More →


Sunday March 3, 2019 8:30am - 9:45am
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

10:30am

CADInviational Challenge - Technical - 78
TBD

Speaker
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA
avatar for Inae Choi

Inae Choi

CAD/CAM Director, Green Lake Jewelry Works
Inae sees the creative process of making custom jewelry like a puzzle that needs solving; piece by piece, through sharing ideas and perspectives, she gets closer to the perfect ring a client is after. From modern sleek to ornate antique, Inae takes great pleasure and pride in bringing... Read More →
avatar for Joseph Meadows

Joseph Meadows

Designer, David Douglas Diamonds
I am a 26-year-old student and jewelry designer based in Marietta, Georgia. I am a passionate and ambitious person who has developed a mature and responsible approach to any task that I undertake or situation that I am presented with.I am highly motivated and thoroughly enjoy a challenge... Read More →
avatar for Gregg Stopka

Gregg Stopka

Owner, Jewel Smiths
Jewelry designer specializing in design and redesign. Founded the first jewelry virtual design studio back in 1985. Have two virtual design studios in the California Bay Area. Goals have been met. Would like to become inspired by thinking up new ways to create, market and sell je... Read More →

Host
avatar for Kate Peterson

Kate Peterson

Owner, Performance Concepts
Kate Peterson is the President of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior, and... Read More →


Sunday March 3, 2019 10:30am - 1:30pm
Learning Lab 1 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

11:45am

Responsibility: The New Business Imperative - 8
TBD

Speaker
avatar for Brandee Dallow

Brandee Dallow

North American Business Consultant, Responsible Jewellery Council
Brandee Dallow, Founder/President of Fine Girl Luxury Brand Building & Communications, is an award-winning, marketing, branding, and communications consultant specializing in the luxury goods and fine jewelry sectors. She was previously the Director, North America Representative Office... Read More →

Sponsors
avatar for Responsible Jewellery Council

Responsible Jewellery Council

RJC Members commit to and are independently audited against the RJC Code of Practices – an international standard on responsible business practices for diamonds, gold and platinum group metals. The Code of Practices addresses human rights, labour rights, environmental impact, mining... Read More →


Sunday March 3, 2019 11:45am - 12:45pm
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

1:30pm

The Newest Trends in Social - 33
TBD

Speaker
avatar for Shane O'Neill

Shane O'Neill

Vice President, Fruchtman Marketing
With more than 26 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building... Read More →


Sunday March 3, 2019 1:30pm - 2:30pm
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

2:15pm

CAD Invitational: Creative - 87
TBD

Speaker
avatar for Inae Choi

Inae Choi

CAD/CAM Director, Green Lake Jewelry Works
Inae sees the creative process of making custom jewelry like a puzzle that needs solving; piece by piece, through sharing ideas and perspectives, she gets closer to the perfect ring a client is after. From modern sleek to ornate antique, Inae takes great pleasure and pride in bringing... Read More →
avatar for Joseph Meadows

Joseph Meadows

Designer, David Douglas Diamonds
I am a 26-year-old student and jewelry designer based in Marietta, Georgia. I am a passionate and ambitious person who has developed a mature and responsible approach to any task that I undertake or situation that I am presented with.I am highly motivated and thoroughly enjoy a challenge... Read More →
avatar for Gregg Stopka

Gregg Stopka

Owner, Jewel Smiths
Jewelry designer specializing in design and redesign. Founded the first jewelry virtual design studio back in 1985. Have two virtual design studios in the California Bay Area. Goals have been met. Would like to become inspired by thinking up new ways to create, market and sell je... Read More →

Host
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA
avatar for Kate Peterson

Kate Peterson

Owner, Performance Concepts
Kate Peterson is the President of Performance Concepts, Inc., a company dedicated to providing innovative and effective consultation in the areas of organizational design and development, communication, retail operations, human resource management, sales and consumer behavior, and... Read More →


Sunday March 3, 2019 2:15pm - 5:15pm
Learning Lab 1 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

3:30pm

Diamond Power Panel - 22
TBD

Host
avatar for Terry Chandler

Terry Chandler

President & CEO, Diamond Council of America
His 22 year retail jewelry career began in Paducah, Kentucky as a trainee for what was then a small family-owned chain of four jewelry stores, Michelson Jewelers, Inc. During his almost 21 year career, he was a store manager, supervisor, Senior Vice President, and partner, in the... Read More →

Speaker
avatar for Edward Lewand, GG, ASA, AAA

Edward Lewand, GG, ASA, AAA

Director, Antique Jewelry Symposium
Edward A. Lewand, GG, ASA, AAA, is a professional, independent appraiser of fine and antique jewelry. He works with attorneys on estates, trusts, insurance matters, and copyright issues, as well as appraisal theories and concepts. He also specializes in matrimonial appraisals. Mr... Read More →
avatar for Brandee Dallow

Brandee Dallow

North American Business Consultant, Responsible Jewellery Council
Brandee Dallow, Founder/President of Fine Girl Luxury Brand Building & Communications, is an award-winning, marketing, branding, and communications consultant specializing in the luxury goods and fine jewelry sectors. She was previously the Director, North America Representative Office... Read More →
avatar for Grant Mobley

Grant Mobley

Chief Customer Experience Officer, Diamond Producers Association
The Diamond Producers Association (DPA), an international alliance of the world's leading diamond mining companies, on 12th April 2018, announced the appointment of Grant Mobley as the U.S. Trade Director.Mobley, a diamonds graduate from the Gemological Institute of America, joins... Read More →
avatar for Sara Yood

Sara Yood

Senior Counsel, Jewelers Vigilance Committee
Sara Yood, Senior Counsel at the Jewelers Vigilance Committee (JVC), is an attorney admitted in the state of New York with extensive experience in intellectual property law. Sara’s responsibilities at JVC include anti-money laundering compliance, FTC Jewelry Guides compliance, trademark... Read More →
avatar for Stanley Zale

Stanley Zale

Vice President Diamonds and Colored Stones, Stuller
I've been with Stuller since 2006 • Grew up on Long Island • Life-long, and long-suffering Mets, Jets, and Knicks fan • Graduate of Ithaca College in upstate NY • Majored in political science • I love listening to Dylan, the Dead, Tom Petty, and opera • I’m undefeated... Read More →

Sponsors
avatar for Diamond Council of America

Diamond Council of America

The mission of DCA is to provide quality, affordable distance education to enhance the ability of our members’ associates to sell fine jewelry with expertise, integrity, and professionalism and to fuel the passion of all those looking to learn about our industry. DCA was founded... Read More →


Sunday March 3, 2019 3:30pm - 4:30pm
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039
 
Monday, March 4
 

10:30am

How to Promote Custom Jewelry Sales - 6
Speaker
avatar for Joel McFadden

Joel McFadden

Jeweler Mentor, MJSA
avatar for Shane O'Neill

Shane O'Neill

Vice President, Fruchtman Marketing
With more than 26 years of creative and marketing experience, Shane O’Neill oversees the digital and web efforts at Fruchtman Marketing. He has set himself apart from other digital marketing experts by providing solid strategy and insight on proper methods for successfully building... Read More →
avatar for Rick Arnemann

Rick Arnemann

CEO, Harmon
Rick Arnemann is the CEO of Harmon, the full-service marketing and advertising agency he founded that works with every facet of the jewelry industry. Since opening Harmon 30 years ago, he and his team have helped a variety of businesses in the gem and jewelry industry successfully... Read More →


Monday March 4, 2019 10:30am - 11:30am
Learning Lab 1 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039

11:00am

Display Strategies That Increase Sales - 4
Speaker
avatar for Michael Barlerin

Michael Barlerin

Executive Director, Silver Promotion Service
Michael Barlerin Associates LLC (MBA) was retained in 2008 by the Washington-based Silver Institute to develop and launch the Silver Promotion Service, for which Barlerin currently serves as director.Barlerin had previously been CEO Americas for the World Gold Council. His jewelry... Read More →

Sponsors
avatar for Larry Johnson Consulting

Larry Johnson Consulting

We are a different �kind of consulting company. Our only goal is to help you accomplish your sales objectives through better visual merchandising. We have been helping small and large retailers (and manufacturers) sell more of the items they want to sell for 30 years. We literally... Read More →


Monday March 4, 2019 11:00am - 12:00pm
Learning Lab 2 Cobb Galleria Centre, Two Galleria Parkway, Atlanta GA 33039